As the founder of Going Native Coffee, I want to introduce myself so you know about me and why we care so much about what we prepare and curate Going Native Coffee. I'm a real native girl ~ born and raised in the exotic jungle of the Philippines. I guess I’m kind of like the character Neytiri from the movie ‘Avatar’ - except I’m not blue. Like the movie, I learned to live in harmony with the jungle, and many of its best kept secrets. Secrets and benefits from the jungle’s exotic vegetation and plants. And Coffee has many of these exotic benefits. For as long as I can remember, our tribe has farmed and harvested the beautiful, crimson coffee cherries at their peak. I still remember being a child ~ anxiously cleaning and processing the coffee beans so our elders could roast us a small cup of the rich, flavourful dark brew. After college, I frequently returned to the jungle to visit my tribe.