Successful online businesses are built with ecommerce technologies that:
Facilitate web site useability and navigation
Cultivate lasting customer relationships
Optimize the site for search engine placement
Increase productivity by reducing repetitive tasks
At your web site, you need ecommerce tools that enhance your customer's experience. Functions that help your customer find what they are looking for include:
Navigation tools such as breadcrumb menus
(eg. Home > Department > Product)
Automated pagination (eg. Page 1 2 3)
A customer registry will allow your customers to benefit from enhanced web site features such as:
The bottom line: The more convenient you make it for your customers to shop at your web site, the more sales you will generate for your business.
Successful business owners know that it costs less to sell to a returning customer than to acquire a new one. A profitable online store depends on the technology of a powerful backend manager. In your store manager, you need ecommerce tools that will allow you to:
Completely process orders, with custom invoices
Automate the display of items, based on inventory
Determine how your customers navigate the site
Your store manager should assist you in your marketing efforts.
For example: You might want to know which customers bought $50 or more in the last month so that you can offer them a special coupon, encouraging them to place another order. Or you might want to know which customers bought a particular item because you now have a newer version or a complementary product that you want to sell.
This information will assist you in targeting your marketing efforts to specific customers.
Make eMerchantTech Your Partner
eMerchantTech provides you with a powerful store platform that gives you complete control over your web site, down to the smallest detail. Our specialty is ecommerce technology, and we work directly with our store owners on an ongoing basis (our philosophy). eMerchantTech provides you with referrals to web designers, logo artists, search engine specialists, newsletter managers, and gift registries.
We are your partner in the development of your online business presence. If you would like a private demonstration of our store platform, or if you have questions, please send us an email at sales@emerchanttech.com or fill out our inquiry form.
Are you a Mom who dreams of running an Internet business in order to spend more time with your children at home?